With over half a billion users, Spotify is the go-to audio platform for people to tune it to their favourite songs and albums, podcasts, and audiobooks. However, there is considerable distraction on their platform; free users are often shown repetitive ads and disrupted flows. Many users have stated that they want their music platform to prioritise their own preferences over Spotify suggestions. For instance, some users reported frustration that when they click a song, Spotify plays another instead.
Problem Space
Project Goal
Design a prototype redesign of Spotify app that reduces friction, preserve listening experience and safely incorporates advertisements to preserve Spotify's business model.
Product Strategy
Aligning vision, business strategy and user needs
As a product designer, I balanced Spotify's design with its complex business model, and I recognised how strategic constraints such as Apple's 30% commission charge on in-app purchases shape design decisions. True product strategy requires aligning user experience with business goals and strategies (including profit maximisation), and accepting trade-offs to maximise shareholder value without compromising core usability principles.
Consequently, I included friendly user instructions to purchase Spotify Premium on their website in accordance to with Apple's App Store Review Guidelines and also adhere to Spotify's strategies.
Solution
