Spotify

PRODUCT

MOBILE APP

SKILLS

INTERACTION DESIGN, PRODUCT DESIGN, DESIGN THINKING, BUSINESS STRATEGY

TOOLSET: FIGMA & FIGJAM

TIMELINE

Q2 2025

Peacock is NBCUniversal's streaming service home to blockbuster movies, hit shows, live sports and breaking news - all in one place. Available on a range of platforms including web, mobile, consoles and television, it serves millions of daily users every day across the United States.

I took on this amazing challenge to rethink the Peacock experience—making it easier to navigate and enjoy and a more a centered approach to the content people care about most.

What started as a personal initiative has grown into a thoughtful vision for how Peacock's digital experience could evolve—offering a strong foundation to inspire iterative improvements with clarity and focus.

Spotify is one of the world's most used audio platforms, offering free and paid access to music, podcasts, and audiobooks. With over half a billion users, Spotify has become a cultural and technological force in how people discover, curate, and listen to over 100 million songs.

I began this project to rethink how Spotify fits into everyday listening. My guiding was to reconsider how adverts integrate into Spotify's free plan, ensuring users can enjoy their favourite tunes uninterrupted. The goal was to introduce a simplistic approach, delivering advertisements in ways that feel natural, respectful of time and considerate of the overall listening experience.

With over half a billion users, Spotify is the go-to audio platform for people to tune it to their favourite songs and albums, podcasts, and audiobooks. However, there is considerable distraction on their platform; free users are often shown repetitive ads and disrupted flows. Many users have stated that they want their music platform to prioritise their own preferences over Spotify suggestions. For instance, some users reported frustration that when they click a song, Spotify plays another instead.

Problem Space

Project Goal

Design a prototype redesign of Spotify app that reduces friction, preserve listening experience and safely incorporates advertisements to preserve Spotify's business model.

Solution

The redesigned Spotify app gives users a cleaner, more focused way to browse, play and return to the music they care about without roadblocks or distractions. Advertisements take up less space and comfortably fit the digital experience.

When using the new prototype:

Cluttered sections are removed.

Navigation is clearer.

Playback controls to play the music you want instantly.

Recent activity is easier to find.

When using the new prototype:

Cluttered sections are removed.

Navigation is clearer.

Playback controls to play the music you want instantly.

Recent activity is easier to find.